Google Ads (aka SEM or Search Engine Marketing)

Pay per click advertising is a very effective short and long term advertising tool which shows almost instant market response from any changes. The basis behind Search Engine Marketing is the concept of renting the primary positions on Google or other search engines. Website listings in the paid slots always show up on top, with a small indicator that they are sponsored links. This is a great tool when you need results fast, whilst maybe not as cost effective as SEO in the long term, it gets people on your website instantly.