A website is as important for a business as a storefront is. The website is accessible from anywhere, at any time, and holds all the important information anyone needs to know about your business. There are three key tenets of a website: Building awareness, Making sales, and providing information.
Awareness of your brand
Having a website puts your business on another channel of media that people can find you on. Even if someone doesn’t click on you, they’ve still seen that you exist online at the very least. A website is like an internet storefront or a business card, and as our world gets more and more digital, having a website is one of the key factors that indicates your business actually exists, and is legitimate.
For pure branding purposes, even without any purchasing or contact functionality, a website can be seen as a digital billboard, the bigger and louder it is, the more prospective customers will know and remember your brand name. Coupled with strong digital marketing, a website can exist simply in support of a physical presence by driving traffic through your site and establishing yourself as an authority in your industry.
Selling your products/services
Just like a physical store, a website will be used to drive real sales of your services or products on offer. Whether it be product pages with a “buy now” button, or an enquiry form for a quote on a service you offer, your website will funnel visitors into paying customers.
A sales page is extremely valuable and is one of the core aspects to having a business website, it is like having shelves with products on your website on which a customer can see the product details, the packaging, as well as the price. The ecommerce industry is growing at a staggering rate every year, with billions of dollars on items bought online every single day worldwide.
Information about your business
Very much like a business card, a business website will offer critical information about your business such as contact details, operating hours, staff names. In addition to these key details, your website will also hold information about everything a customer might want to know about how you operate, the technical details about your products or services, the staff representing you, etc. You can link through customer testimonials or Google reviews, put photos of your work with past clients or your brand new products, and generally add any information that would help show off your offerings and strengthen your brand.